In 1994, ANTA's first shoe workshop was established in Jinjiang, Fujian. Now ANTA Sports is the most famous and top sports goods brand in China. In 2007, ANTA Group made a successful IPO in Hong Kong (ANTASPORTS 02020.HK). Until 2010, the market capitalization of ANTA Group became the 4th largest sports goods' company in the world (over USD5.7 billion, Oct 2010), ANTA brand value was USD 800 million evaluated by Forbes Brand value ranking (2010). From 2006 to 2010, the annual growth of ANTA turnover is over 35%, which is the highest in sports goods industry.
ANTA Group has now become one of leading sport brand company among the competitors. "Integrating the sports spirit of 'Beyond yourself' into everyone's life", in accordance with this concept, ANTA follows the channel strategy of brand store networks and boasts more than 7,500 franchise brand stores(/shops) in the world. While in overseas market, ANTA has penetrated into 15 countries and regions including Italy, Turkey, Czech Republic and Serbia in Europe, Kazakhstan, Nepal, Saudi Arabia, Kuwait, Vietnam, Singapore and the Philippines in Asia.
As the pioneer of sports technology in China, ANTA always regards technology innovation as core company competitiveness. In order to meet different consumer preferences and requirements, ANTA is paying attention to frontier sports technology, cooperating with high-tech companies such as Huntsman, DuPont, 3M, and adopting the most advanced anti-bacterial technology such as Teflon, New Sherry materials, from the detail, ANTA implant the high-tech into everybody's life.
More high-tech information in ANTA Technology http://en.anta.com
For the brand publicity, ANTA Group signed many world leading athletes as brand spokesmen, which include NBA Star Kevin Garnett (Boston Celtics),Luis Scola(Houston Rocket), women tennis player Jelena Jankovic, and world men table tennis world champion Wang Hao. ANTA has been sponsoring 152 sports teams with a total 4,000 person/times annually, engaging over 300 different product lines and over 200,000 items.
We are young but we are strong enough to go forward faster, join us and let's "Keep Moving" together.